News

Greg Dyer SpeakerGreg Dyer CEO City of Parrmatta

 

The Live Music Office has established a formal partnership with the City of Parramatta Council to foster the growth of the City’s live music scene.

The new partnership will involve the delivery of key projects to establish a thriving local music culture in Parramatta. Launched at an event at Jamie’s Italian Trattoria on Thursday 13th October, City Of Parramatta Council’s CEO Greg Dyer, Manager of City Animation George Mannix and Live Music Office’s Damian Cunningham all took to the stage to explain the goals and facets of the three initiatives.

Dyer said, “Buildings make cities, but people make great cities … And it’s not just people that makes cities great, it’s music that makes cities great.”

Live And Local will serve to place up-and-coming local musicians in cafes, bars, hairdressers, boutiques and other non-traditional venues in the area to bring live music to every corner in Parramatta in a one-day event, with an aim to show local business-owners the positive impact live music can have on their business. It’ll further allow local musos to score paid work, foster rapport with local businesses and show customers what the live music scene has to offer.

Cunningham says, “This is directly an opportunity to advance and inform what is going to happen in a growing city, in a new city,” referring to the fact that Parramatta’s night-time economy is already worth over $858 million per year and is growing at “twice the national growth rate over the next five years — 4.6% per annum”, according to Dyer.

AMPLIFY will aid local businesses in Parramatta in embedding live music as part of their customer offering, by offering business advice and a brokering program. The 12-month program will help business-owners with ticketing, marketing and promotion, licensing, engaging with underage audiences and organising equipment, sound and staging options in their venues.

In partnership with the Live Music Office with funding from ArtsNSW, Council will deliver a free one-day ‘Live and Local’ event where musicians will perform in cafes, bars and a range of other local businesses such as hairdressers and clothing boutiques.

CEO group shot Crowd shot Damian Cunningham Speaker 2 Volky Shot

A recently appointed Live Music Programming Coordinator – Steven Griffiths who will spearhead Council’s push to foster the growth of live music in businesses and spaces throughout the city, and develop a long term policy to ensure its success.

“A thriving live music scene has the ability to further boost Parramatta’s night-time economy, which is already estimated to be worth more than $858 million a year. It will complement the development of small bars and bring increased trade to our popular restaurant precinct,” City of Parramatta Administrator Amanda Chadwick said.

“The benefits will also extend beyond the night-time economy. Live music enlivens a city and has the potential to be used innovatively by a wide range of businesses, and to provide an enjoyable atmosphere for residents, visitors and workers.”

“We have already seen the positive impact of live music at Council’s major events and community gatherings, and this has encouraged us to pursue a fresh approach to bringing music to the city.”

Live Music Office Policy Director, John Wardle, said he had seen many examples of how live music can transform a city.

“These initiatives will provide jobs and opportunities for local artists, connect new venues with wider audiences, and represent the cultural and linguistically diverse make-up of Western Sydney,” Mr Wardle said.

Contact  Steve Griffiths – Live Music Coordinator, City of Parramatta on sgriffiths@parracity.nsw.gov.au  to be involved or if you have any further questions.

CityOfParramatta.Crest

Similar News Posts

RACKETT WIN ROCKIN’ THE PUBURBS COMPETITION!

NT Alcohol Policies and Legislation Review

Proposal to change the 2019 National Construction Code

National Live Music Awards reveals 2017 Nominees and Venues

Rockin’ the Puburbs – Finalists Announced

REGIONAL NSW TO HOST MICRO MUSIC FESTIVALS

City of Gold Coast Live Music Industry Development and Taskforce Report

Blacktown Beats and Bites Festival

NSW Liquor Licensing Public Interest Test Reviewed

Western Sydney and Regional NSW Live and Local Program Funding Now Open

Music Australia Contemporary Music Roundtable, 1-3 August 2017

Rockin’ The Puburbs : Original live acts invited to win a headline tour of NSW pubs, $15k value

Live and Local Program Manager joins the Live Music Office

Camden Live and Local – Sat 17 June 2017

CREATIVE VICTORIA :GOOD MUSIC NEIGHBOURS GRANTS

The 2017 Jackie Orszaczky Music Lecture and Concert

NATIONAL LIVE MUSIC AWARDS OPEN 2017 APPLICATIONS & ANNOUNCE NEW BOARD MEMBER

City of Sydney Live Music and Performance Action Plan Delivers New Initiatives

Victoria Delivers Solid Program Of Initiatives For The Live Music Industry

Parramatta Live and Local : 25th Feb 2017

Victorian Government Commits To Fund Program to Stop Sexual Assault and Harassment in Live Music Venues

LOVE LIVE MUSIC 60 FILM COMPETITION

Live Music Venues Gain Exemptions From Sydney Lockouts

WESTERN SYDNEY LIVE AND LOCAL INITIATIVE : Artist Call Out

Grants to keep music venues loud and proud

Five Western Sydney Councils to Host Live and Local Micro-Music Festivals

Western Australia regional venues get over $2M for upgrades

National Live Music Awards 2016 – Board and Venues Announced

Vivid Music 2017 – Expression of Interest Now Open

Live Music Office awarded Australia Council grant for 2017

Sydney Fringe Festival: IGNITE Stanley Street – Live and Local

Getting Paid! This weeks Collaborate QandA at Lazybones Lounge Marrickville

Entertainment Precincts for Canberra

Music NSW hosts: Sound Advice Panel 30th Aug

Sydney Night-Time Economy Roundtable delivers 25 point action plan to NSW Government

South Australia sets benchmark for live music and performance regulation in Australia

AIUS 2016 Seminar Series – The future of entertainment in the late night economy

iHearMusic Presents Collaborate!! Q&A Music Industry Panel: Women in the Music Industry

Applications open: Live/Work Space for Artists in Sydney

2016 Adelaide Live Music Census Shows Scene Building

Get paid for playing live: APRA AMCOS Performance Reports due 7 August

Bringing in the Music – Business 101 Seminar

Music Australia, Live Music Office present the National Live Music Forum

Tasmanian Music Sector Consultation Forums

Want Live Music In Your Venue?

60 Second I Love Live Music – Winner Announced!

Good Music Neighbours – Victoria

Live Music Office to coordinate Live and Local events in Western Sydney

2016 Vanda & Young Songwriting Competition

Crystal clear live music vision for this Hinterland Café

Sydney CBD sees drop in live performance revenue since introduction of lockout laws

Best Practice Guide for Live Music Venues in SA Released

Low Risk Directions in Liquor Licensing, Planning and the National Construction Code

BYO Live Music Venue Liquor Licence Proposed For South Australia

I LOVE LIVE MUSIC 60 Second Film Competition

Red Tape Slashed for Live Music and Performance in South Australia

Live Music Office unites Councils with industry through AMPLIFY program!

Its not you it’s me: falling out of love with live music

Live Music Measures Up: An Economic Impact Analysis of Live Music in Ontario

South Australian Music Development Office recognised in Parliament

Liquor Act reform cuts red tape for SA music venues

Live Music Programming Coordinator – Pilot Project

Live Music Office presents the Australian case at the Music Cities Convention in Washington

Cool Little Capital – an action plan for Canberra’s live music sector

Live and Local village music festival ignites Erskineville

New report reviews planning barriers for low risk arts venues in NSW

SOUNDS OF THE PILBARA II: Songs in Language

Live Music Programming Coordinator Pilot Project

Ballarat Live Music Strategic Plan – CALL FOR EXPRESSIONS OF INTEREST

Local artists call for live music pilot project in Nambour

Live Music Dollars Boost The Australian Economy Three Times Over

South Australian Government Brings New Laws for Live Music into Parliament

Adelaide Live Music Census 2015 released

Update on the Music Strategy for Melbourne

National Contemporary Music Roundtable -Industry Commits to National Business Development Plan

National Indigenous Music Awards

New venue for Perth – Jack Rabbit Slim’s

Want a 12 month paid internship with Music SA?

Live Music Office says “Quick get your Live Performance Return submitted to APRA!”

Live Music Office support for The Association of Artist Managers (AAM): Managers Mentor Program 2015

Understanding behaviour in the Australian and New Zealand night-time economies.

Darwin live music venue The Chippo: Update

Hosting Live Music in South Australia

Muzeek – Launches New Live Music Booking Platform

The Chippo Darwin Shut Down By Authorities

Live Music Venues and the Building Code of Australia Issues Paper

Creative Spaces and the Built Environment Forum

Liquor freeze lifted for Melbourne’s small live music venues

Connecting the Mornington Peninsula’s live music scene

Entertainment Industry Codes and Regulation – QLD and NSW

Live Music Office Support For Regional Queensland

New Live Music Opportunities In Sydney

New frequency ranges for wireless microphones

Victorian Building Amendment (Live Music) Regulations 2014

Kings Cross IGNITE: Heat the Street

Voluntary Planning Agreements – The Greenland Centre Creative Hub

City of Ballarat Live Music Strategy Advisory Committee

Music Canada Live

Sydenham Station Traditional & Creative Industries Hub