A huge part of putting on live music is enticing people to attend. Here you’ll find tips and advice on various ways you can promote your event and engage the public.
The backbone of any successful media plan is a thorough understanding of your audience – i.e. who you’re marketing to. Aim to create a simple plan that builds good relationships with the gig-going public.
Media coverage can drive people to your shows and your venue. The right stories can keep them coming back. If you have the budget, engaging a good publicist to promote your events can be a worthwhile investment. Often, they can secure great media coverage across many platforms. However, they can be expensive. If you’re a venue, check whether the artists you’ve booked to perform already have a publicist. If they do, make sure you supply them with all the critical information about your venue and the upcoming show.