Live Music & Events

Social Media

Social media promotion is all about having digital conversations and giving small amounts of information in targeted ways to your audience. It’s about having conversations, rather than directly marketing. If you’re new to social media, take it one platform at a time. FacebookTwitter and Instagram can each be used to promote your show or venue in different ways.

Facebook can work as the hub of your social media plan. Rather than using a personal profile, set up a Facebook ‘Page’ to promote your venue or artist. Opt to have a sign-up form. In future, you can use the data collected to tell fans about shows and events.

Measure the performance of your social media through analytics. See what works and what doesn’t and learn how to use these insights to your advantage.

When it comes to social media, protect your reputation and create an ongoing story with your fans.