Sixteen Australian music industry bodies representing an industry worth $16 billion a year to the digital, entertainment, hospitality and tourism economies have come together to outline a three-point plan in the lead-up to the 2022 Federal Election.
The three priorities centre around direct investment in the creation of great new Australian music, skills development and global exports, incentivising the use of local content on streaming and broadcast platforms, insurance to provide certainty for local audiences and programs to build industry sustainability through strong intellectual property and national mentorship programs.
Australian music provides the soundtrack to people’s lives, travelling around the globe as one of the country’s great cultural exports. It projects our continent’s vibrant, diverse, and ancient First Nations cultures to the four corners of the world. Whether it is at a concert, stadium, festival, or gig, in a film, interactive game, broadcast or streamed, it is local music that brings communities together, lifting the spirit of the nation regardless of age, background, or location.
Australian music already supports everything from aged care, mental health, and education. It is already the backbone of a healthy and vibrant visitor and night-time economy, fuelling national GDP and providing jobs through tourism and hospitality supply chains. As part of a strong Australian creative industry, music attracts the brightest minds and supports the development of associated sectors including tech, screen, and interactive games.
Just before COVID-19, Australian music was on a trajectory of extraordinary growth as one of the country’s great success stories. With a pipeline of talent coming from across the nation and with the advent of the next digital revolution, Australia has been fostering the development of an artform in an industry capturing the hearts and minds of millions at home and around the globe.
The 2022 Federal Election provides a once-in-a-generation opportunity for Australian music to pick up from where it left off. It is an opportunity to learn from the pandemic and build a better, more sustainable, innovative, and successful cultural asset at the forefront of community building and the next digital revolution, supporting the artists of today while fostering new waves of talent and driving the changes to global music consumption.
We urge the Federal Government and Federal Opposition to partner with the Australian music industry on the next chapter of our national story. Australia has the potential to go from a music nation to a music powerhouse. A powerhouse that can fully realise the cultural, economic, and social benefits of an even healthier music industry accessible to all Australians. A partnership approach with the Australian music industry will foster the future of jobs and build the skills in one of the fastest growing global industries at the forefront of community, innovation and economic growth.