Live Music Strategies – SA
The South Australian Music Industry Strategy was launched by the Hon. Jay Weatherill, MP, Premier of South Australia on February 2nd, 2018.
Created by the Music Development Office, the Strategy is a collaborative plan to accelerate growth of the music sector in South Australia, with a mission to ensure that the state’s music businesses are globally competitive, innovative and have ready access to new markets.
Development of the strategy was informed by an industry consultation process and extensive research, including a report into the economic value of the music sector to South Australia and a mapping exercise to identify the number and type of businesses in the local music industry supply chain. The MDO also assessed global and national industry trends and compared them to trends in the local business environment, and undertook an industry capability analysis to identify the state’s relative strengths.
The strategy sets out a plan to increase vibrancy and cultural activity, and drive economic growth and employment for South Australia by facilitating collaboration between all tiers of government, industry and not-for-profit support organisations.
It aims to:
- map existing assets, quantify the size of the industry and develop baselines
- ensure government support continues to align with industry needs
- encourage active collaboration between all stakeholders
- identify and explore opportunities for industry development
Five strategic priorities have been identified to help the sector grow over the short to medium term:
- Activating live music across the state
- Export and international market development
- Music festivals and events
- Media and PR – telling our good news stories
- Technology and digital engagement
The following list identifies many of the other live music strategies happening across Australia in alphabetical order:
New South Wales
There are various methods that have been used depending on whether its a state or local government initiative for industry development for example, or if the purpose is to coordinate agencies for better regulation and state strategic planning.
Convening a local industry advisory group will assist in connecting with the music sector for successful event planning or development of a live music industry support strategy.
An advisory group can be as simple as calling a meeting of local venues and artists.
This could be a larger open access forum or more targeted to representatives across specific areas of the sector who can provide constructive support, as well as for consultation identifying specific issues for cultural strategy and regulatory policy enhancement.
These should comprise core members that collectively, represent the interests of;
- Music Industry Businesses
- Local Government
- Community Radio
- Education and training
The advisory group can identify issues to target, provide guidance around grants and events, as well as assist in the preparation of cultural plans and actions for council.
To better understand just how the local music scene is going, doing a simple live music census is a great way to get to know where the gigs and events are happening. This process has recently been done at the local level in the City of Adelaide, City of Gold Coast, City of Melbourne and the City of Wollongong for example.
A simple census would involve choosing a month in the short term to map out performing artists, venues and events by monitoring gig guides, social media, venue websites, and generally do the rounds through the month to develop a spreadsheet that shows all the gigs, venues and artists in the local government area.
A live music census is simple to do, can provide a great deal from a relatively uncomplicated process, and is a very valuable and worthwhile undertaking. The Live Music Office can provide a template and support if this mapping exercise is of interest.
To make changes to funding programs, local planning controls, and council policy, a more formal advisory group/taskforce with terms of reference to provide actions for the consideration of council may needed.
The objective of the Live Music Taskforce is to consider current issues affecting the provision of live music in XYZ and then use these findings to inform the development of a Live Music Action Plan that identifies short, medium and long-term remedial actions XYZ might take.
The Action Plan and its recommendations will be considered by the City of XYZ for adoption and implementation
It will do this by:
- a) Highlighting current policies or controls within the remit of the City XYZ that, in its opinion, require review or amendment
- b) Identifying legislative changes or regulatory reform that could be explored with state government to support live music in City of XYZ
- c) Advising the City on existing government programs and initiatives (both domestic and international) that have a demonstrable track record in successfully supporting live music
- d) Suggesting cost-effective new projects that would positively impact the live music and performance sector in the City of XYZ
- e) Develop dedicated live music event initiatives