National research conducted by the University of Tasmania and released today by the Live Music Office shows the live music sector contributed $15.7 billion of value to the Australian community in 2014, providing vital commercial, individual and civic benefits.
The report, The Economic and Cultural Value of Live Music in Australia 2014, set out to value the economic, social and cultural contribution of the Australian live music industry with both a national consumer survey undertaken alongside a survey of venues in Hobart, Melbourne, Adelaide and Sydney. This is the first research of this scale completed since 2011.
This research was undertaken in partnership with the University of Tasmania, City of Sydney, City of Melbourne, The Government of South Australia, and The Live Music Office as an initiative of the City of Sydney Live Music and Performance Taskforce.
“Our research shows that for every dollar spent on live music, three dollars of benefit is returned to the wider community. This is a significant, and unrecognised, contribution that includes the dollars that flow to the national economy as well as the ways experiencing live music enriches people’s lives.” – Dr. Dave Carter, Lecturer in Music Technology at University of Tasmania.
Other key findings from the research include:
- Live music spending in Australia delivers at least 3:1 benefit-to-cost ratio;
- Nationally, an estimated 65,000 full and part-time jobs are created by monies spent on live music, with taxation revenue generated for all tiers of government;
- Food and drink is the number one expense for those attending a live music performance equating to 29.3 per cent of the total spend;
- Expenditure on tickets comes in second at 19.2 per cent of spend, followed by travel at 17.6 per cent and accommodation at 12.4 per cent;
- Audiences are prepared to travel significant distances to attend live music, and this demonstrates live music is a source of regional competitive advantage;
- Live Music attendance was identified by punters and venues as contributing to improved health and wellbeing.
The research also investigated many long-standing industry perceptions. In Sydney for example, barriers to live music sustainability included licensing conditions, sound abatement and direct and indirect costs, particularly rent.
Venues in Melbourne scored competition, market saturation, location and gentrification as barriers.
Venues in Adelaide scored gentrification as the biggest barrier, while in Hobart, relative isolation was the main barrier to commercial success.
“This research is an important milestone for the Australian live music industry. We’ve created a benchmark for governments and the community to understand the importance of live music to Australian culture, community and the economy.” – John Wardle, Policy Director at the Live Music Office.