A related observation from the data is that people are willing to travel for their live music consumption. Approximately half of the survey respondents reported travelling inter- and intra-state to attend live music, with one in five travelling overseas. Figure 9 shows this travel as a percentage of the total volume of attendance reported by respondents. As can be seen, even though the bulk of live music consumption is local, our respondents were willing to undertake significant travel to attend live music events. This suggests that live music is a significant source of regional competitive advantage. On this basis alone the investment of public funds into live music making is generally justified.