Website

If you’re frequently programming live music, it’s essential to have a web presence. Most businesses nowadays have a website and you should be no different. Think of it as your main public-facing marketing tool.

Make sure it’s up to date. Put aside two hours a week to update the website with new shows. Upload each event about a month before it takes place. Include links to tickets and information on the artists performing.

If you’re running a live music venue, your website should host production and staging information so artists know what to expect when they perform. It’s also a good idea to list contact details of the person who books the bands/artists. Outline how they like to be approached.

Use your website to sell tickets and merchandise. This ‘e-commerce’ enables you to collect useful data such as email addresses and locations. So in the future, you can use this information to market upcoming events.