It’s important that not only the event but all the sponsors, artists, venues and partner organisations get good exposure through the event. Engaging a good publicist on a short-term contract and delivering them a strong brief about the event, including the target market, budget and the event’s purpose is essential.

The publicists aim is to create and action an effective publicity and marketing plan to engage the public and gain good cross media exposure for the event.

Post event the Publicist will need to deliver a report on media placement, media reach and any media partnerships that may need maintaining.