Live and Local works with and alongside larger, pre-existing festivals i.e. a ‘host’ event. Live and Local is a side event that can be incorporated into a festival that is already established.

Make a personal approach at least six months before the event. Set up a meeting and take the Live and Local templates to the meeting. Explain your idea to manage Live and Local as an adjunct event to the main festival. In exchange for being included in the host festival’s marketing material, position Live and Local as:

• a new and interesting element to their festival
• a channel for supportive business involvement
• an independently coordinated event
• providing additional publicity, especially through social media