Live Music & Events
Live and Local: An Event Model
Building culture, community and economy
‘Live and Local’ is a grassroots endeavour that promotes live music in communities. It brings together venues, local businesses, musicians and the public for an event in their community that creates opportunities for employment and cultural development.
The Live and Local Concept
Rather than a stand-alone event, Live and Local works with and alongside larger, pre-existing festivals i.e. a ‘host’ event. The difference is, it celebrates live music at a local level. Established live music venues showcase local artists. Retail outlets, cafes and restaurants are transformed into temporary live music spaces. And local providers of equipment such as lighting and sound are hired. It’s a chance for the public to experience what their local live music scene has to offer. While businesses can witness first-hand the impact live music has on their revenue. And for musicians, it’s a well paid gig that can lead to future opportunities.