Live Music & Events
Live and Local: An Event Model
Building culture, community and economy
‘Live and Local’ is a grassroots concept that promotes live music in local communities. It brings together venues, local businesses, musicians and the public for an event in their community that creates opportunities for employment and cultural development.
The Live and Local Concept
Live and Local events can take on a variety of forms, including as a stand-alone event or alongside larger, pre-existing festivals i.e. a ‘host’ event. The common theme is the celebration of live music at a local level. Established live music venues showcase local artists. Retail outlets, cafes and restaurants are transformed into temporary live music spaces. And local providers of equipment such as lighting and sound are hired. It’s a chance for the public to experience what their local live music scene has to offer while businesses can witness first-hand the impact live music has on their revenue. And for musicians, it’s a well paid gig that can lead to future opportunities.
See some case studies from previous Live and Local events that showcase the ongoing benefits of live music.