Live Music & Events
Who can get involved?
Live and Local can be carried out by a small team of individuals that have a sense of civic pride and a desire to build their community’s culture and live music scene.
Here are just a few examples of industries that can take Live and Local on board:
- Economic, events, tourism or cultural development teams in local Councils
- Chambers of Commerce
- Networking and training organisations
- Non Government Organisations (NGOs) such as Lifeline
- City Centre marketing groups and precinct trader groups
- Youth organisations such as Headspace and YMCA
- Charity organisations
- Hospitality organisations such as Clubs New South Wales or the Australian Hospitality Association
- Hotel and hospitality groups
- Music societies
- Music promoters
- Music schools and conservatoriums
- Arts associations such as Arts Mid North Coast
- Community festivals and country shows
- Racing and motor events
Engage a ‘host festival’
Live and Local works with and alongside larger, pre-existing festivals i.e. a ‘host’ event. Live and Local is a side event that can be incorporated into a festival that is already established.
Make a personal approach at least six months before the event. Set up a meeting and take the Live and Local templates to the meeting. Explain your idea to manage Live and Local as an adjunct event to the main festival. In exchange for being included in the host festival’s marketing material, position Live and Local as:
- a new and interesting element to their festival
- a channel for supportive business involvement
- an independently coordinated event
- providing additional publicity, especially through social media
Funding your event
Live and Local events can be successful without big budgets. Here are some ways to manage your costs:
- Get another organisation to cover any additional insurance that’s required – potentially the festival body for your team
- Rather than pay for advertising, create a steady stream of stories and photos that can lead to media coverage
- Hire affordable artists and make sure the pay structure is professional
- Use venues that already have good live music production infrastructure (i.e. sound, lighting, backline etc) to avoid having to hire it
In order to break even, you may need to seek funding from local councils, apply for grants or approach private enterprise such as hospitality associations or individual venues.